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Communicators aren’t physicians, but we can clearly do harm with miscommunication – to our companies, the brands we represent and even society.
When information is generated and shared at lightening speed, integrity matters and authenticity is a business imperative. So take very seriously the trust of your stakeholders and work to earn it. Perpetuate only what’s true about your organization. Weave messages underscoring brand truth into communications and marketing efforts. Misalignment leads to confusion and mistrust. The bottom line? BS doesn’t sell.
The Public Relations Society of America outlines in its code of ethics the importance of fair and ethical communications.
— Lisa Cutter, SLJ 100 Communications