As PR pros, we know just how much words matter, and deeply value authenticity. We know how important it is in our lives. Age does, after all, bring wisdom. And the unique personality and perspective each of us brings to the table is what makes us who we are. That is our differentiation, our magic.
For the companies we counsel, we know how important it is for your words and image to be in alignment with your core strengths and values. People recognize dissonance between what you say and what you do. Who you really are matters. Be perfectly you.
– Sydney Ayers, Jane Dvorak & Lisa Cutter, SLJ 100 Communications