Data is taking its place at the top in strategic decision-making. The State of Analytics Study notes data sources will increase 83% by 2020 and 90% of top performers agree analytics drive business strategy.
This sea of data is making it critical to measure and laser-in marketing focus. Yet, less than one third of businesses use data when making decisions. Data-driven decisions give you flexibility and agility to navigate changing marketplaces, clarify needs and monitor customer loyalty.
In order to work, technology is paramount and data needs to be fully integrated while staying true to your purpose.