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Positioning to Win


Submitting for targeted awards is a good strategy to raise the profile of your company or key executives. I judge one of the awards given by our local business journal, and important things I’ve learned include:

• Follow directions. Don’t leave anything out. And don’t add something not required or clearly unrelated.

• Use however many words you need within the allowed limit, but make them count.

• Employ good grammar and writing skills. Have someone edit your entry if necessary.

• Tell a story; think carefully about how to best illuminate the subject.

Click here for additional tips on crafting a winning entry.

Lisa Cutter, SLJ 100 Communications

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The Colorado 100