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Upgrade. Cloud. Words to make you cringe. Keeping up with technology can be daunting. In a PRSA/APPrise Mobile study, data showed companies are slow adopters.
When faced with the unknown, companies revert to what’s familiar. In this case, email. Yet, mobile applications are growing at warp speed. Not being agile can keep you from reaching customers, donors and clients.
Sit back, pause and be honest. Is your technology stuck in the ‘90s? Have you put off investing in infrastructure that could make systems more efficient and effective? Now, not 2020, is the time to get on the tech bandwagon.
– Jane Dvorak, SLJ 100 Communications