There’s One Seat at the Table That Shouldn’t Be Empty

You’re building an executive team and the traditional three are on board. The CEO, CFO and COO are usually the first to fill the ranks in businesses. Make it four by adding a Chief Communications Officer. Why?

• The CCO oversees the strategic internal/external communications of your business.

• Communication professionals are experienced in messaging to media, public and employees.

• CCO is the link to all departments in your business structure.

Membership in organizations like PRSA can ensure your communication leaders remain current with trends and maintain valuable networks. Don’t leave the management of communications to an intern; hire a CCO.

–Jane Dvorak, SLJ 100 Communications