Business

When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.

Many LinkedIn users only use the platform when job seeking. This limited approach can cause you to miss out on opportunities to connect with contacts, industry experts or even potential clients. LinkedIn’s built-in publishing platform is also an ideal way to publish thought-leadership posts and industry reflections.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

The ability to adapt to rapidly changing work situations and the flexibility to overcome obstacles is a game-changer.

Spring is in the air and that means it’s time to freshen up your office surroundings. Clutter-busting tips include:

Should a “mental health day” count as a paid sick day? Last year, a viral tweet from a CEO showing support for taking mental health days put this topic in the spotlight.

You don’t need to be wealthy to hire a personal assistant. Just smart.

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

In the public relations industry, the pitch is key in receiving coverage for a client. Relationships with reporters and editors play a paramount role in securing media attention but more importantly, one must understand the reporter’s audience.

A manager friend often says, “I can’t solve a problem if I don’t know about it.” That’s his way of encouraging colleagues to inform him of issues as they arise.

During economic downturns, curtailing meetings and travel is often the first cost-cutting measure.

Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.

The majority of citizens who join nonprofit boards have good intentions. On rare occasions, however, board members leverage their involvement for self-serving purposes to the detriment of the organization. A well-drafted conflict of interest policy is vital to protect the charity against charges of impropriety.

Professional development experts agree that communication skills – verbal and non-verbal – are critical to building relationships with co-workers and meeting management’s expectations.

Business leaders can be overwhelmed by the myriad of managing styles. Inc. reports it may be possible to narrow it down to two thinking patterns: management- and leadership-focused.

Building something that nobody wants is the number one reason businesses fail, so start with a problem worth solving.

My friend Ted became legend at Robinson-Humphrey for handing a young colleague a stack of financials and saying: “Here. You’re an analyst. Analyze.” The story was told in training classes for years.

New technologies are being incorporated into our lives each year. We now have the ability to get directions without using a map, reserve a table without making a call and purchase groceries without a shopping cart.

The United States is on the precipice of a massive skilled labor shortage, according to the 2017 Commercial Construction Index.

Looking for a good read? The following books on leadership give us perspectives on career-advancing insights:

In today’s “attention economy” where eyeballs equal dollars, it is imperative to approach each day with a gameplan, lest you fall into a productivity-killing Reddit rabbithole.

For companies, creating a “newsroom” on your website with information for journalists gives media outlets information they need in one convenient place.

I read a fascinating article in the New Yorker about a small Finnish company called HappyOrNot. It helps businesses rate customer satisfaction with one easy tool – screens with smiley-face buttons to register how they felt about their experience.

Gone are the days when you bring up SEO and someone asks, “What does that actually stand for?” If you are in a meeting with your marketing team and they are not taking into account search engine optimization, you probably need to reevaluate your strategy.

Sharing is caring, while working is life’s labor. And together, these two concepts give us co-working spaces. As you choose your ideal spot, here are some considerations:

Once you’ve identified your personal brand, you are ready to market yourself in an authentic, not braggadocious, way.

According to a recent Pew Research Center survey, most employers already have social media policies in place. However, in a world where the internet evolves daily, reviewing this policy each year is the best way to ward against potential liabilities.

Business leaders wear many hats, which can often lead to overextending. There’s a reason studies have been conducted regarding the ineffectiveness of multi-tasking. In a fast-paced and accessible world, it’s important to stay focused, prioritize and manage time effectively to be successful.

Trust is the key to success in most relationships. As the media landscape evolves, it’s important to understand what reporters and journalists are looking for when it comes to authenticity.

With a balmy start in December and last week’s Bomb Cyclone New Year kickoff, piling on layers of warmth to later be shed has never been wiser. But what if you could rely on a single item from your wardrobe without even looking at the forecast?