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Every business should aim to have community relations in its communications mix, as this is where the soul of a business can be shared. When companies make commitments to the communities they work and thrive in, they attract top talent, increase business and create a lasting presence in the marketplace.
The value proposition is in the impact the company can have from helping others, and that’s becoming ever more important to today’s savvy consumers. In the end, it’s still business, but a company that strategically leverages community relations can see that commitment translated into a boost of the bottom line.
– Jane Dvorak, SLJ 100 Communications