Millennials have a unique way of giving to charity. In recent years, donations online have increased at a significant rate and are only going to keep growing.
Crowdfunding is an immensely popular option for charitable giving. Kickstarter and Indiegogo are ways to ensure money is indeed going directly to the cause. With millennials giving more online, it only makes sense that they also document their donations with their friends, so successful campaigns often are shareable on social media.
Tangible results are the most important part of a charity campaign, so consistent updates are vital for keeping a millennial donor base.
– Sydney Ayers, SLJ 100 Communications