Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:
public relations
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.
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Requests for proposal (RFPs) are difficult for a number of reasons.
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Submitting for targeted awards is a good strategy to raise the profile of your company or key executives. I judge one of the awards given by our local business journal, and important things I’ve learned include:
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I’ve had a chance to talk to Fred Cook, the driving force behind the 2017 Relevance Report and USC Center for Public Relations. Cook thinks big and bold and the Report does the same.
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United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling to be bumped because the flight was overbooked. A company creates its image and solidifies its reputation with every statement it makes — verbal or otherwise. That is why communications strategists should be an integral part of the leadership team.
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It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.
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Communicators aren’t physicians, but we can clearly do harm with miscommunication – to our companies, the brands we represent and even society.