While executives often cannot predict a crisis, they can expect that one will affect their company at some point.
Proper planning and training helps companies respond quickly and appropriately when a crisis hits, mitigating potential damages.
A crisis can be any critical event or period of time that brings about significant change – good or bad. Crises may affect a business’s financial stability or reputation. They can be huge such as in the case of terrorism, but also much more routine such as lawsuits, layoffs and recalls. The key to weathering a crisis of any size is to prepare for it.
– Sydney Ayers, SLJ 100 Communications