Crisis Communications – More Than Just Bad News

While executives often cannot predict a crisis, they can expect that one will affect their company at some point.

Proper planning and training helps companies respond quickly and appropriately when a crisis hits, mitigating potential damages.

A crisis can be any critical event or period of time that brings about significant change – good or bad. Crises may affect a business’s financial stability or reputation. They can be huge such as in the case of terrorism, but also much more routine such as lawsuits, layoffs and recalls. The key to weathering a crisis of any size is to prepare for it.

– Sydney Ayers, SLJ 100 Communications