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In the public relations industry, the pitch is key in receiving coverage for a client. Relationships with reporters and editors play a paramount role in securing media attention but more importantly, one must understand the reporter’s audience.
The most successful pitches are those that are tailored to the reporter and provide useful and interesting information — a good story. Stay away from generic information and always have a hook. Remember that you are talking to a person and the communication should be treated as such.
In addition to being authentic in a pitch, also keep it short and to the point.
– Natalie Ghidotti, The Arkansas 100