Why Email Marketing Works

Does email marketing work? The short answer: Yes.

Here are three reasons email marketing is important:

• It’s shareable: With the click of a button, readers can easily forward your content, which helps gain brand credibility.

• ROI: According to a survey conducted by Direct Marketing Association (DMA) and Demand Metric, email has a median ROI of 122 percent, which is more than four times higher than social media, direct mail and paid search.

• You can track it: Analytics are key to measure the success of a campaign. There are tools available to track KPIs such as click through and conversion rates.

– Natalie Ghidotti, The Arkansas 100