Avoiding the summer slump

Everything slows down as the summer months approach. People take vacations, offices close early in the day and everyone moves at a more leisurely pace … but that doesn’t mean your business has to suffer.

Engaging customers on social media is a great way to get their attention during summer. Have an Instagram giveaway, do a poll on Facebook or anything that will help you connect with people remotely.

Another idea is to have a limited-time promotion. You don’t need to cut prices in the summertime like so believed; a BOGO deal will attract even more attention and boost sales.

– Haley Pegg, The New Orleans 100