Getting the Most Out of Your Conference Attendance Requires Planning

Conferences are great for expanding your network and assessing the market.

To manage time, first create a list of everyone you want to meet and send emails introducing yourself before the conference. Register early to avoid lines. If you’re going with colleagues, split up and visit different sessions to maximize the exposure. Listen more and talk less, and keep notes organized for later.

If you prefer to meet people in a less crowded setting, arrange to meet over coffee. Attending a conference is the perfect way to gauge the competition, so branching out can help you get the most benefit.

– Elias Born, SLJ 100 Communications