916
Webinars can be an excellent strategy to leverage the expertise and presentation ability of your company’s staff to highlight your firm as a sector thought leader as well as to cultivate business development.
The technology available can allow webinars to serve in the same way that attendees might gain knowledge through an in-person conference, but without the travel costs and time away from the office.
Here are some guidelines to keep in mind:
1. Be aware of time
2. Record the session for future distribution
3. Avoid being an infomercial
4. Balance boring against over-the-top technology
Find the full story here.
– Nick Zulovich, The North Carolina 100