SEO: 3 of the year’s most important letters

Gone are the days when you bring up SEO and someone asks, “What does that actually stand for?” If you are in a meeting with your marketing team and they are not taking into account search engine optimization, you probably need to reevaluate your strategy.

Just this month, Thompson & Co. Public Relations’ resident SEO expert Nikkie Viotto, who is Google Analytics-certified, held a refresher course for the entire agency about understanding and utilizing keywords when developing online content.

For a look at the importance of SEO, check out MOZ. For help optimizing your brand’s online presence, ask the experts!

– Liz Baker, The Alaska 100