Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.
A major difference between Facebook and Twitter: If someone follows you on Twitter, you do not automatically “friend” them, as with Facebook. So it is important that you engage so you can start a two-way conversation.
Other rules to follow:
1. Use hashtags wisely.
2. Brands should use their logos and their avatars.
3. Avoid posts about individuals at a brand – focus on the overall company. Twitter is not where you want the #FBF post of the CEO.