Here are the most important trends to keep your eyes on in the coming months.
Social Media
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As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.
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When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.
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Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.
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Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.
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Many LinkedIn users only use the platform when job seeking. This limited approach can cause you to miss out on opportunities to connect with contacts, industry experts or even potential clients. LinkedIn’s built-in publishing platform is also an ideal way to publish thought-leadership posts and industry reflections.
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Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”
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The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.
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Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.
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Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.
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Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.
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Hashtags have been around since the beginning of time in the social media world. Created in 2007 by Chris Messina, they are used to categorize information. Providing an easy link back to your brand’s website, hashtags provide useful insights on your company’s brand growth via social media.
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Juggling a ton of different Facebook, Instagram and Twitter pages can drive an account manager crazy. I currently manage six Facebook, five Instagram and four Twitter accounts. To save time, I established methods to effectively administrator each account. Here are five tips to help you multi-manage:
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The rise of “instafrauds”, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.
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Facebook has been around for a while meaning you already know a few things about using it for your business. Even so, here are few tips and reminders for effectively engaging your followers on Facebook.
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Learning how to differentiate the strategy between your personal and business Instagram accounts can be challenging. Follow these tips for guidance: