Many LinkedIn users only use the platform when job seeking. This limited approach can cause you to miss out on opportunities to connect with contacts, industry experts or even potential clients. LinkedIn’s built-in publishing platform is also an ideal way to publish thought-leadership posts and industry reflections.
A few rules:
1. Your profile photo should be a headshot of you. No one else should be in the image (or cropped from the image).
2. Be personable but never too personal. LinkedIn is not meant for sharing vacation photos.
3. When updating your profile section, write in first person.