When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.
Sprout Social recently surveyed a group of consumers about social media and transparency, with almost 60 percent of respondents saying companies are morally obligated to be open and honest on their channels.
However, only 15 percent of participants believe companies are “very transparent” with their social posts, while 55 percent responded “somewhat transparent” and 30 percent said “not at all transparent.”
These results highlight that customer trust is based on a company’s message as much as its products.
– Dan Stefano, The Pittsburgh 100