While there is a myriad of marketing tips for the coming year, the most important one for businesses is video. As more content is created and accessed on the go, video is playing a bigger and bigger role.
It is clearly taking top honors on the web these days. Creative virtual games and experiences can all be part of this visual medium and are creating new opportunities for businesses to engage with customers, donors and clients like never before.
Brands that fail to jump on the video bandwagon might be left in the wagon train’s dust come the new year.
– Jane Dvorak, SLJ 100 Communications