Blogging is a perfect way to develop a promising business. Each blog written on your website means opportunity for improved search results and increased website traffic.
These blogs stick around for months, and often potential customers are attracted from one written weeks ago. Blogs also are very shareable on social media. Any one post could circulate and further increase exposure.
Since they’re written by you – the boss – brand authority is strengthened and there’s more trust in the company, especially if the blog is written to resolve issues consumers are having. You’ll have them clicking “sign me up” in no time.
– Elias Born, SLJ 100 Communications