Requests for proposal (RFPs) are difficult for a number of reasons.
Used by companies to get funding and feedback from outside agencies on specific projects, they are often not a good measure of agency quality. The contract of an RFP only gives what an agency has done in the past, not its visions of the future, a crucial component for the project to succeed.
Its biggest flaw is that a RFP cannot evaluate potential creativity, passion and ability, instead sticking with quantitative data. The human element is removed, making it hard to judge what agency is qualified for a project.
– Elias Born, SLJ 100 Communications