Feminism is alive and thriving in a strong “She-conomy.” With a shift from manual labor to thought power, women match their male counterparts in the workplace and now their buying power is having dramatic economic impact.
Marketers can’t afford to overlook this powerhouse. Successful careers, investments, self-made fortunes and inheritances have paved the way for the most empowered female generation ever.
Women 50+ control a net worth of $19 trillion and are generally a healthy, educated, physically active group with high incomes. They make 95% of the purchases related to their children, healthcare for the family and food.