I’ve had a chance to talk to Fred Cook, the driving force behind the 2017 Relevance Report and USC Center for Public Relations. Cook thinks big and bold and the Report does the same.
With 30 articles on media, communication, technology, brand, and even people, the report give you insight on trends, behavior and how we came to be where we are. Content is emerging stronger, digital media strategy is growing and PR pros are becoming facilitators and assuming leadership roles.
As a PR pro you gain insight and when you have that you can plan a strategy for success.