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Ethics: Being a Voice of Conscience

Ethics matter in PR

It’s PRSA’s Ethics Month. As communicators, we must be the voice of conscience for the companies where we work. PR pros can assess the culture, actions and outcomes in a way no other function performs within business.

Reputation management may seem like a buzzword, but this is where the heart of ethics and public relations intersect. A strong reputation is a company’s prized asset. It takes far longer to rebuild one once it’s lost.

It’s in our hands to maintain a strong ethical reputation, as no one can take that away unless a person or company allows it to happen.

– Jane Dvorak, SLJ 100 Communications

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The Colorado 100