New technologies are being incorporated into our lives each year. We now have the ability to get directions without using a map, reserve a table without making a call and purchase groceries without a shopping cart.
In 2018, three new trends are standing out ahead of the pack:
1. Digital audio: More organizations are putting out their own content through podcasts.
2. Keyword planner: A more focused approach to improving a website’s PPC strategy.
3. Geofencing: While not new, this year, more businesses will interact with those who come into contact with the “fence” in place in their advertising targeting.